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A Cost Effective Way to Open a Sports Betting Operation They are several advantages to using a Sportsbook PPH service in comparison to buying a gambling software or using a white label solution. This means for every $100 bet, the bookie wins $5 and the gambler loses $5. A newer company to the pay per head industry, BossAction offers PPH sportsbook software that helps sports betting agents increase their footprint and build their online bookie businesses. Most bookie agents don’t have the resources to start a sportsbook on their own, this requires a lot of money and time, you need to find office space, hire experienced staff, buy hardware, set up contracts. A newer company to the pay per head industry, BossAction offers PPH sportsbook software that helps sports betting agents increase their footprint and build their online bookie businesses. 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